Promote your business with social media advertising across Facebook, YouTube, Instagram, LinkedIn, Twitter or TikTok.
While all the major social networks offer advertising options, that doesn’t mean you should use all of them.
Social media advertising is constantly evolving and is a key element of the media mix. Importantly, each platform attracts a slightly different audience making analysis a key part of planning.
Attracts over 40 million UK users.
It’s popular across many demographics thus a great platform to get started with social media advertising.
Targeting is varied from demographics (education, life events), interests (food, hobbies) to behaviours (likely to interact with politics).
Ad formats include:
- Image and Video
- Stories – last 24 hours
- Messenger Ads
- Carousel and Slideshow
- Collection – great for products
Instagram boasts a growing UK audience of over 24 million. Instagram is most popular with millennials and the younger generations.
Offers custom targeting options against behaviours and activities, interests, demographics and lookalike audiences.
Ad formats include:
- Image and Video ads
- Carousel and Collection ads
- Explore ads
- Stories
- IGTV ads
Benefits from a diverse UK audience of over 13 million.
Twitter advertising can be used to gain followers, generate website clicks, engagements or app installs.
Demographic targeting can be used to reach people based on location, language, device, age, and gender. It’s also possible to target by device, look-alikes, interests or conversation topics.
Ad formats include:
- Promoted Tweet – Text, Image, GIF, Poll or Account
- Promoted Video – Pre-Roll, Sponsorship, First View or Live Video
YOUTUBE
The largest internet video website attracting over 46 million unique users in the UK.
Its audience targeting goes beyond demographics through to categories from Beauty and Consumer Electronics through to Food and Education.
Ad formats include:
- Skippable in-stream ads
- Non-Skippable ads
- Video discovery ads
- Bumper ads
Reaches over 27 million UK profiles.
LinkedIn is a business-orientated platform and is the world’s largest professional network.
Audience profiles can be built from the type of industry a person works in or be more personalised to professional qualifications, job titles and seniority.
Ad formats include:
- Sponsored Content – single images, videos or carousel ads
- Sponsored InMail
- Text ads
TIKTOK
Ranks within the top 20 mobile apps based on time spent in the UK.
It is used to make a variety of short-form videos, from genres like dance, comedy, and education
Reach your customers with target lookalike and custom audiences. Ads can also benefit from powerful in-app tools such as AR effects, transitions, filters, and text.
Ad formats include:
- In-feed video
- Brand takeover
- TopView
- Branded Effects
- Branded Hashtag Challenge
Get in touch for a no obligation quote on display advertising & social media across Newcastle, Sunderland, Durham, Northumberland and beyond.