Autumn 2022 Media News
As Netflix launches its basic plan with adverts in the UK, what does this mean for advertisers?
Savimedia is a data-driven media planning and buying agency based in the North East. We buy across all forms of media from television, radio and outdoor through to digital display and social media.
All campaigns are bespoke whether it’s a national campaign targeting a certain demographic across television or a local online digital campaign targeting Newcastle, Sunderland and Durham.
Data is power. We analyse businesses to understand how their customers/consumers think, feel, behave and how they consume media in order to target them effectively.
We build bespoke media schedules based on facts, data and our experience. We talk to the media companies on your behalf saving you time and negotiate media costs to save you money.
From posters and leaflets to large format print for billboards, we organise a wide range of prints. We also manage the creative process, production and clearance of radio and television adverts.
Things don’t stop there. Optimising campaigns, creating reports and evaluating results is part of the service and a key element of delivering successful campaigns.
Promote your business with display advertising across websites and social media while people are browsing online, watching videos, checking email, or using mobile devices and apps.
Out-of-Home advertising targets people when they are out and about whether they are in a car, on a bus, or simply walking down the street.
Television and radio are both high-reach mediums and advertising can reach audiences on a local and national level. In addition, video and audio platforms can have an amplifier effect on both of these traditional mediums.
Newspapers, monthly magazines and trade press titles are consumed regularly by many people in the UK. In addition, direct mail allows advertisers to place an advert directly into the hands of people.
As Netflix launches its basic plan with adverts in the UK, what does this mean for advertisers?
Online YouTube remains the largest social video platform in the UK with Facebook second. The growth of TikTok however has diversified consumers’ viewing diets. It will be interesting to see …
Content made available on demand by Broadcasters is called BVOD. The most popular UK commercial Broadcaster VOD platforms are All 4, Sky Go, ITV Hub, My5 and UKTV Play.
Savimedia is run by our Media Director Jennifer Saville and with fifteen years experience, Jennifer will be happy to chat through the best media options for your business and provide a no obligation quote.