Spring 2022 Media News

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YouTube remains the largest social video platform in the UK with Facebook second. The growth of TikTok however has diversified consumers’ viewing diets. It will be interesting to see how things shift over the next year as people start socialising more.

  • 18-24 year olds watch 80 mins of YouTube per day
  • 25-34 year olds watch 85 mins of YouTube per day
  • 35-44 year olds watch 77 mins of YouTube per day

Television – Top 5

Adults 16-24 years*

Programme Channel Total Audience
Trigger Point ITV207,000
The Masked SingerITV189,000
Bradley & Barney: Breaking Dad ITV 181,000
Ant & Dec’s Limitless Win ITV 166,000
Coronation Street ITV 147,000
*Week 4, January 24 – 30

Radio – North East

The biggest stations and how many people they reach*

Smooth North East 539,000
Capital North East422,000
Heart North East337,000
Metro Radio320,000
*Reach is against all adults in the stations population


OOH has recovered from lockdown and now has the largest reach out of all media.

  • Gives online businesses a presence on the street.
  • Helps build brand recognition within communities.
  • Builds repetition as people drive past ads every morning and night on their commute.
  • Reaches people in hard to reach locations such as close to schools & colleges or their local supermarket.  
  • Digital outdoor advertising allows copy to be changed quickly.

If you’ve enjoyed reading our February 2022 Media News and Updates and would like further information, just get in touch jennifer@savimedia.co.uk or follow us on Twitter or LinkedIn