Content made available on demand by Broadcasters is called BVOD. The most popular UK commercial Broadcaster VOD platforms are All 4, Sky Go, ITV Hub, My5 and UKTV Play.
Unlike Subscriber Video On Demand (SVOD) such as Netflix, BVOD offers advertisers a host of premium advertising opportunities around trusted, quality content.
Growing year on year, BVOD is an important part of the UK’s TV ecosystem. As our lives get busier, it allows TV to fit into our own schedules, access more programming choice, catch-up when we’ve missed things and to act instantly on the recommendations of friends.