As demand for sectors such as UK holidays grow, advertising platforms are becoming cluttered. Here are our top 10 tips to make your advertising stand out from the crowd.
- Put your audience first. Take time to really get into the head of who your audience is and how they consume advertising in the morning, afternoon and evening.
- Target your adverts at the right people. It’s now easier than ever to target people by their interests, location or whether they have just bought a tent.
- Colours – research where your advert will appear. Using a blue advert on a mostly blue website will not stand out.
- Use the right format. Make sure the creative works with a range of sizes i.e. a portrait poster advert may not work well as a digital leaderboard.
- Use striking imagery that informs. If you’re promoting a restaurant, use an appealing internal image which conveys the aura of the room i.e. relaxed, romantic etc.
- Consider rich media. Video has higher engagement than static adverts.
- Communicate one key message. Using only one makes it easier for your audience to understand and increases the likelihood of engagement or action.
- Use simple eye-catching copy. The call to action should be easy to understand while the headline should be bold and clean.
- Educate your audience. A game or quiz engages your audiences brain i.e. ‘Discover what type of traveller you are’.
- Send a timely message. Engagement is higher during different times of the day, week or season so invest your time into discovering the peaks.